Our growth model is simple:

Visibility → Trust → Conversion → Retention → Lifetime Value

First, potential customers must discover your products.

Then, they must trust your brand, product, listing, or store.

Then, they must be guided to take action, such as buying, subscribing, requesting a quote, joining a list, publishing a book, launching a product, or returning to complete a cart.

After that, they must be followed up with.

Finally, they must be encouraged to buy again, refer others, leave reviews, and become loyal customers.

This is the difference between simply listing products online and building a real commerce growth system.